Honda Accord ‘Dreams’

‘Dreams’ is Honda’s 2015 Accord commercial from Arts & Sciences, directed by Michael Spiccia, in which a boy’s toy cars spring to life. The boy watches his father wash a plain-looking sedan and imagines a glamorous dragster; at night he dreams his toy cars come beaming to life, racing around his room with horns and sirens blaring. His remote-control car becomes an enormous race car, and his go-kart turns into a pursuit vehicle in a cops-and-robbers chase. Years later — grown, in a tie, his daydreaming seemingly gone — he spots the 2016 Honda Accord across the street, and the dreams of his youth come rushing back in a wave of nostalgia. The spot is set to Ben Folds’ “Cologne (Piano Orchestra Version).”

SCANable 3D scanned all of the toy cars that come to life in the campaign, delivering detailed photogrammetry-based models that a52 used to animate the vehicles as photoreal CG assets.