Diesel Watches’ “Mohican” is a 2013 TV ad for the autumn/winter Timeframe Collection, directed by Tim Richardson with visual effects by The Mill. Created with the Diesel Creative Team, the spot is set to “C B Robo” by New York electropop duo The Black Soft, from the band’s Dynasty single.
SCANable provided a full-color, high-resolution cyber scan of a model’s head, which was slightly modified to create the 3D version of the Diesel logo seen in the ad. Before this campaign, the Diesel logo had existed only as 2D line art — our 3D body scanning brought it into dimensional form for the first time.
