Nissan #withdad Super Bowl XLIX (2015)

‘#withdad’ is Nissan’s Super Bowl XLIX commercial, which aired during the second quarter of the 2015 broadcast. Directed by Lance Acord for Park Pictures with visual effects by a52, the spot follows the struggles of a hardworking, close-knit family striving for togetherness across the years. As part of the #withdad campaign, Nissan pledged donations of up to $1,000,000 to two organizations that help people build better lives for themselves and their families: Habitat for Humanity and Wounded Warrior Project.

The SCANable team performed 3D scans of the Circuit of the Americas race track in Austin, Texas — well known as host of the Formula One United States Grand Prix and many other racing championships — and scanned numerous race cars for the visual effects work, supporting computer-generated crowd population, precise camera tracking, and other complex VFX elements.