Sony PlayStation 4: “Perfect Day”

‘Perfect Day’ is Sony’s 2013 PlayStation 4 launch spot from MJZ and agency BBH, with visual effects by The Mill. The follow-up to ‘Greatness Awaits’ tracks gamers through worlds of sword fighting, car racing, and spaceships blowing each other up as players serenely sing in the style of Lou Reed — each character grinning through the chaos because there is no place they would rather be than sharing an epic experience with friends. Shot in Prague, the spot’s most ambitious sequence was its ending: originally planned as CG elements over a live-action plate, the finale was instead rebuilt entirely in CG.

That full-CG rebuild relied on LiDAR scans captured on set, which allowed The Mill to recreate an extremely accurate layout of the environment. SCANable’s LiDAR scanning and modeling gave the VFX team precise real-world geometry to anchor the spot’s computer-generated finale.