‘Deep Breath’ is Reebok’s 2015 ZPump Fusion commercial starring NFL star J.J. Watt and UFC bantamweight champion Ronda Rousey. The minute-long spot — Watt’s first commercial for new sponsor Reebok — launched nationally on August 1, 2015, following the Houston Texans defensive end and the title-holder through intense workouts in the gym and on the field, empowering others to take a deep breath and ignite the fire within. On their feet throughout is the ZPump Fusion PU, a version of the shoe featuring an open mesh covering over its seamless upper.
SCANable performed detailed 3D scans of the Reebok ZPump Fusion shoes for the campaign, providing accurate digital product models in support of the spot’s visual effects.
