Turtle Wax – Break Out “Free the Soul”

Turtle Wax’s “Break Out — Free the Soul” commercial launched alongside Furious 7, freeing a vintage 1969 Camaro SS from a collectible car museum. Developed by Chicago agency O’Keefe, Reinhard & Paul for Turtle Wax Ice under the tagline “protect the body, free the soul,” the spot features a leather-clad woman breaking the green Camaro out of the museum and roaring onto the open road. It premiered ahead of Furious 7 screenings in more than 2,000 theaters across the country — the company’s first big-screen campaign — before moving quickly to television and online.

SCANable performed a 3D scan of the 1969 Chevrolet Camaro SS seen in the commercial and in banner advertisements on the TurtleWax.com website, providing vehicle scan data for the campaign’s CG work.