2017 Kia Sorento | Surround View Monitoring “Rubber Duckies” Test
Studio
SKUNK
Released
January 30, 2017
SCANable role
LiDAR/3D Scanning, Retopology and Modeling
Director
Filip Nilsson
VFX vendor
The Mill
Architecture
Backgrounds
CG
Camera Tracking
Commercial/Advert
Environments
Retopology
Set Extension
VFX
Kia’s 2017 “Rubber Duckies” commercial tests the Sorento’s Surround View Monitoring system, directed by Filip Nilsson for SKUNK. Produced with visual effects by The Mill, the spot demonstrates the Sorento’s camera technology inside a stark, stylized testing environment built from a real-world location.
SCANable captured 3D LiDAR scans of the Pomona Fairplex Building set in Pomona, California, and created the white 3D environment model seen throughout the advertisement. The retopologized model and point-cloud data gave The Mill accurate geometry for camera tracking, set extension and CG integration across the spot.
