Adidas 2014 FIFA World Cup™ Battle Pack ‘All in or Nothing”

Adidas’ ‘all in or nothing’ campaign introduced the Battle Pack, the brand’s boot collection for the 2014 FIFA World Cup in Brazil. Built on the rallying cry that reputation alone wins nothing — fear or be feared, hunt or be hunted, now or never — the campaign launched the predator, f50, f50 Messi, nitrocharge and 11pro Battle Pack boots. The best players in the world laced them up on football’s biggest stage, including Philipp Lahm, Dani Alves, Luis Suárez, Mesut Özil and Leo Messi.

SCANable provided body scanning and object scanning for the campaign, capturing talent and the Battle Pack boots as detailed 3D digital assets. The photogrammetry data supported a52’s CG and animation work across the spot’s striking visuals.