Adidas ‘#OriginalSuperstar’ feat. Pharrell Williams

Adidas Originals’ #OriginalSuperstar campaign (2015) stars Pharrell Williams alongside five inspirational creatives he handpicked as his own Original Superstars. Directed by Tom Martin for Elastic, the introductory spot — the first of many in the motivational campaign — brings together American hip-hop star Pusha T, Russian actor and director Grigoriy Dobrygin, Mexican illustrator and graffiti artist Smithe, Chinese multimedia artist VJ Mian and Japanese genre-defier Yoon. Six voices, six faces, six streams of creativity — all individuals united in their commitment to creating for an audience of one, the true calling card of an Original Superstar.

SCANable captured 3D scans and 4D data of each “Superstar” along with the adidas Superstar Foundation shoes. These LiDAR and photogrammetry assets powered the cool visuals seen throughout the spot.