The all-new 2018 Lexus NX commercial (2017) transforms the city around the vehicle — a building, delivery truck, bridge and city bus — into gleaming glass. Produced with Glass World, the spot spotlights the redesigned NX by rendering the everyday urban world as translucent CG sculpture.
SCANable provided the 3D scans and modeling behind the effect, LiDAR scanning the building, delivery truck, bridge/overpass and city bus. The team then delivered clean 3D models of each element, all of which were rendered as glass in the finished commercial.
