AutoZone Duralast Batteries “Walk the Walk” Featuring Chuck Liddell

AutoZone’s “Walk the Walk” (2014) puts former UFC Light Heavyweight Champion Chuck Liddell to work proving Duralast Batteries are built tough. “The Iceman” is still doing his thing, hitting stuff hard — real hard — shrugging off a rhinoceros and a military tank before riding off into the sunset, trademark painted toenails and all, leaving a swath of animated, exaggerated destruction in his wake. Proven tough!

SCANable provided cyber scanning and LiDAR set scanning on location in a Southern California rock quarry. A detailed, full-color cyber scan of Chuck Liddell was performed in a tent on set, while 3D laser scans of the surrounding quarry were captured for camera tracking use in PFTrack. A 3D wrapped mesh was also delivered for shadow casting, lighting calculation and other computer-generated visual effects by The Mill.