Charter Spectrum’s “No Limits” is a 2014 TV commercial featuring CG animation and digital particle effects by 1st Avenue Machine. The spot blends live-action photography with computer-generated elements that move through real environments, giving the campaign its signature look.
SCANable provided LiDAR set and prop scanning in support of 1st Avenue Machine’s visual effects team. Our 3D scans and models were used for camera tracking and matchmoving, lighting, reflections, and the precise placement of the digital particle effects seen throughout the spot — grounding the commercial’s CG in accurate real-world geometry.
