“It’s Not Over” is a 2015 Fox Sports spot for the FIFA Women’s World Cup, its stadium stands filled with computer-generated crowds by VFX studio a52. Moving between stadium and street scenes, the commercial builds anticipation for the tournament on a truly cinematic scale.
SCANable performed 3D LiDAR scanning and created detailed 3D meshes of the stadium and street scenes for the campaign. The visual effects team at a52 used our data to populate the stands with CG crowds and to support stadium replacements, lighting, and camera tracking — laser scanning that let digital audiences sit convincingly inside real-world architecture.
