Fruit of the Loom’s “Music To Your Panties” is a 2014 commercial from The Richards Group, its theater audience brought to life as a CG crowd by VFX studio a52. The spot stages its musical moment inside a grand performing arts venue, with digital audience members filling the house.
SCANable provided LiDAR/3D laser scanning of the Terrace Theater Performing Arts Center in Long Beach, California, capturing the venue as accurate point-cloud data. a52 used our scans to digitally populate the theater with a computer-generated crowd, with the scanned architecture supporting camera tracking and environment work throughout the spot.
