Fruit of the Loom’s “A Whole New Ballgame” is a 2014 commercial from The Richards Group featuring a digitally extended stadium and CG crowd by a52. The spot turns a real ballpark into a packed big-league venue through seamless visual effects.
SCANable provided LiDAR/3D laser scanning of LoanMart Field in Rancho Cucamonga, California, capturing the stadium as accurate 3D data. VFX studio a52 used our scans to digitally enhance and extend the ballpark and populate the stands with a computer-generated crowd — set extension and crowd placement grounded in real-world geometry.
