Gatorade and Paul George Team Up for Smooth Finish — : TBWA\CHIAT\DAY Agency: VML Production Company: Hoffman Bros. Director: Hoffman Bros. Post Production: VFX Studio: a52 VFX Supervisor: Jesse Monsour CG Supervisor: Manny Guizar 2D VFX Artist(s): Steve Wolff, Richard Hirst, Cameron Coombs, Adam Flynn, Michael Vagilenty, Enid Dalkoff, Michael Plescia 3D Artists: Junyoung Kim, Joao Rosa, Miguel Salek, Tom Briggs, Mike Bettinardi, Michael Cardenas, Joe Chiechi Flame Asst: Kevin Stokes, Gabe Sanchez Colorist: Paul Yacono Color Asst: Chris Riley Color Producer: Jenny Bright VFX Producer: Stacy Kessler-Aungst Head of Production: Kim Christensen Executive Producer: Patrick Nugent Editorial Company: RPS Editor: Biff Butler Assistant Editor: Alyssa Oh Producer: Rebecca Baker Executive Producer: Rana Martin

Gatorade and Paul George Team Up for Smooth Finish

Studio

: TBWA\CHIAT\DAY Agency: VML Production Company: Hoffman Bros. Director: Hoffman Bros. Post Production: VFX Studio: a52 VFX Supervisor: Jesse Monsour CG Supervisor: Manny Guizar 2D VFX Artist(s): Steve Wolff, Richard Hirst, Cameron Coombs, Adam Flynn, Michael Vagilenty, Enid Dalkoff, Michael Plescia 3D Artists: Junyoung Kim, Joao Rosa, Miguel Salek, Tom Briggs, Mike Bettinardi, Michael Cardenas, Joe Chiechi Flame Asst: Kevin Stokes, Gabe Sanchez Colorist: Paul Yacono Color Asst: Chris Riley Color Producer: Jenny Bright VFX Producer: Stacy Kessler-Aungst Head of Production: Kim Christensen Executive Producer: Patrick Nugent Editorial Company: RPS Editor: Biff Butler Assistant Editor: Alyssa Oh Producer: Rebecca Baker Executive Producer: Rana Martin

Released

April 18, 2017

Commercial/Advert

Environments

Set Extension

Stadiums

VFX

Gatorade’s 2017 “Smooth Finish” commercial features Paul George of the Indiana Pacers performing against the backdrop of a fully computer-generated arena. Rather than filming in the Pacers’ actual home venue, the spot’s visual effects team built a complete CG arena replacement, seamlessly blending the NBA star’s live-action performance with a digitally recreated stadium environment.

SCANable captured 3D scans of several popular and famous arenas — including Hinkle Fieldhouse at Butler University and Bankers Life Fieldhouse in the heart of Indianapolis, Indiana — for the commercial. The 3D scan data from both locations was rendered and provided the framework for the full arena replacement, giving the VFX artists an accurate photogrammetry foundation on which to build the CG stadium seen in the finished spot.