Hennessy V.S.O.P Privilège Interactive Experience and Ad Campaign

Hennessy V.S.O.P Privilège’s “Harmony. Mastered from Chaos” is an interactive WebGL experience and ad campaign created by agency Droga5 NY. Launched June 30, 2016, the campaign pairs a responsive microsite with a 60-second spot directed by Ben Tricklebank of Tool of North America, transporting viewers to Cognac, France through every stage of the cognac’s creation — from storm-swept vineyards to the distillery, the cooperage, and the aging cellars — to tell the story of the remarkable consistency Hennessy’s masters achieve year after year. Active Theory built the interactive experience, Blacksmith handled post-production, Plan8 composed the music and sound design, and Leslie Odom Jr. of Broadway’s Hamilton provided the voiceover.

SCANable provided the campaign’s LiDAR 3D scanning and 4D depth capture, merging with live-action footage and binaural audio to render Hennessy’s environments as striking point clouds — visuals representing the forces of chaos and variation the craftspeople overcome to create every bottle.