Hugo Boss: Anthropocene

“Anthropocene” is a triptych of haunting, dreamlike video installations by video artist Marco Brambilla and Mill+, created for the opening of the Hugo Boss flagship store at The Shops at Columbus Circle in New York City. Depicting the geography between Central Park and Columbus Circle, the piece merges LiDAR-derived imagery with black-and-white footage shot on the rare RED Epic Monochrome camera — with bird’s-eye views of Central Park secured with help from The Central Park Conservancy — all set to Camille Saint-Saëns’ Carnival of the Animals. The Mill’s 3D team, led by Head of CG Vince Baertsoen, mixed the scan data with programming and CGI to merge abstraction and realism into a surreal environment.

SCANable performed the acquisition of all on-set LiDAR for the project and contributed concept and creative direction, capturing the point-cloud data at the heart of the installation’s hyperreal digital landscapes.