Intel 360 Technology featuring Tom Brady – Superbowl 51 Commercial

Intel’s Super Bowl 51 commercial featuring Tom Brady proves that with Intel 360 technology, you can make anything look epic — literally anything. The 2017 spot, from agency mcgarrybowen, follows Brady waking up, brushing his teeth, and eating a pancake off the floor, transforming each mundane morning moment into a sweeping 360-degree replay. It was a fitting showcase for Intel, the world leader in silicon innovation founded in 1968, which introduced the world’s first microprocessor in 1971.

SCANable provided LiDAR set scanning, retopology, and texturing to deliver a complete render-ready 3D model of every set seen in the ad, giving The Mill’s visual effects team the environment geometry behind the seamless 360-degree camera moves.