Lexus December to Remember Commercial – “Snow Globe”

Lexus’ “Snow Globe” spot from the 2015 December to Remember holiday campaign was created by agency Team One and production company Elastic, directed by Pat Murphy. Visual effects studio a52 handled the spot’s effects work under VFX supervisor Stefan Gaillot, with head of 3D Kirk Shintani and CG supervisor Adam Newman, and editor David Brodie of Rock Paper Scissors cutting the commercial.

SCANable provided 3D scanning and modeling of the house in Vancouver, BC, which was 3D printed and placed inside the snow globe seen in the spot. The same scan data was also used for camera tracking, tying the miniature and full-scale worlds together.