Mountain Dew ‘NBA Make An Introduction’ feat. Russell Westbrook
Studio
MJZ
Released
February 20, 2016
SCANable role
3D Scanning
Director
Joaquin Baca-Asay
VFX vendor
a52
Architecture
Backgrounds
CG
Camera Tracking
Commercial/Advert
Crowd Placement
VFX
Mountain Dew’s ‘Make An Introduction’ is a 2016 NBA commercial produced by MJZ, featuring Russell Westbrook, Jimmy Butler, and Julius Randle. Built around the idea that basketball starts on the court but the game lives everywhere, the #DEWxNBA spot — directed by Joaquin Baca-Asay with visual effects by a52 — also features SuperMascot Rocky.
SCANable provided 3D scanning for the spot, delivering photogrammetry data that supported camera tracking, CG backgrounds, and crowd placement in post-production.
