Nike ‘Just Do It’ 25th Anniversary: “Possibilities”

‘Possibilities’ is Nike’s 2013 anniversary spot marking 25 years of ‘Just Do It,’ created with Wieden+Kennedy and directed by MJZ’s Nicolai Fugslig. The epic 90-second film, cut seamlessly by editor Angus Wall, follows six stories of young athletes reaching the pinnacle of their abilities — and celebrating what it feels like to beat the pros. VFX house a52 crafted everything from the CG fireflies accompanying a runner on her morning jog to an explosive Hollywood action sequence and the massive crowds cheering on Piqué, Serena, and LeBron.

SCANable provided LiDAR scanning and 3D modeling for the production, delivering point-cloud data of locations used for camera tracking, CG crowd placement, and background environments throughout the spot.