Nike – The Roger Effect

‘The Roger Effect’ is a 2017 Nike commercial starring 18-time Grand Slam champion Roger Federer, directed by Craig Gillespie for MJZ. Shot in Badalona, Spain — including the court scene at the Palau Municipal d’Esports de Badalona, host of the 1992 Summer Olympics basketball tournament and winner of the European Union Prize for Contemporary Architecture — the spot shows Federer winning a competitive match in a sold-out stadium. Mesmerized and inspired by his unbelievable shot making, the crowd funnels out after one last ace to practice the shots they just witnessed.

SCANable provided 3D laser scanning of both interior and exterior locations, delivering data used for camera tracking and the CG crowd population sequences that fill the stadium.