‘The Anthem’ is Samsung’s Rio 2016 Olympic Games commercial, a celebration of global unity inspired by lyrics from national anthems around the world. Saluting those who dare to defy barriers of borders, culture, and language to unite as one, the #DoWhatYouCant spot — with visual effects by a52 — positioned Samsung as a proud sponsor of a world without barriers, capturing the shared humanity on display when nations gather for the Games.
SCANable performed a detailed 3D laser stadium scan (LiDAR) of the interior of Cape Town Stadium in Cape Town, South Africa — home of the 2010 FIFA World Cup — and created a production-ready mesh of the venue used in the commercial’s visual effects work.
