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Poster for State Farm’s ‘Hawks and Hornets’ commercial (2015)

SELECTED WORK / PRODUCTION

State Farm ‘Hawks and Hornets’

Studio
Hungry Man
Released
December 14, 2015
SCANable role
3D Scanning
Director
Bryan Buckley
VFX vendor
The Mill
  • Body Scanning
  • CG
  • Commercial/Advert
  • VFX

‘Hawks and Hornets’ is a 2015 State Farm commercial from the sitcom spoof ‘The Hoopers,’ starring NBA stars Chris Paul and Kevin Love. In the spot, directed by Bryan Buckley with visual effects by The Mill, Los Angeles Clippers guard Chris Paul walks into his teenage son’s bedroom — the son played by Kevin Love of the Cleveland Cavaliers — announcing it’s time they have the talk, book in hand: ‘The Hawks & The Hornets.’ Kevin shuts the door on him, only to relent when Chris mentions that their State Farm agent will add him to the family’s car insurance plan when he’s ready to drive.

SCANable provided a 3D scan of Kevin Love for the ad campaign, capturing the digital likeness used in the spot’s computer-generated effects.