‘Ready for It’ is Taylor Swift’s 2017 music video from Big Machine Records, directed by Joseph Kahn and built around a CG digital double of the artist. The heavily effects-driven video blends live-action photography with computer-generated environments and character work from start to finish.
SCANable captured a detailed 3D full-body scan of Taylor Swift in Los Angeles, California, along with numerous facial expressions, and delivered a rig-ready 3D digital double used throughout the video. The team also captured 3D LiDAR scans of the old Hawthorne Mall and the hallway set for camera tracking and computer-generated visual effects.
