Toyota’s “Vanished” Super Bowl 50 spot for the Prius is a hilarious car-chase romp about four bungling bank robbers stuck with a Prius getaway car. Created by Saatchi & Saatchi L.A. and helmed by top director Lance Acord of Park Pictures, the spot follows the “Prius 4” through a farmers’ market and onto the freeway as their getaway goes viral and the car suddenly becomes cool — packing in references to the Prius’s speed, quietness, and automatic braking along the way.
SCANable provided LiDAR/3D scanning and modeling for the spot, capturing environments to support post-production camera tracking and the commercial’s visual effects.
