Under Armour ‘Rule Yourself’ featuring Stephen Curry, Misty Copeland and Jordan Spieth

Under Armour’s ‘Rule Yourself’ debut spot multiplies Stephen Curry, Misty Copeland, and Jordan Spieth into armies of athletes perfecting their craft. Directed by Wally Pfister, the commercial unfolds from solo shots into thousands of duplicates — multiple Currys dribbling two basketballs, Spieth catapulting golf balls skyward, an army of Copelands twirling in a giant circle — representing the thousands of training hours behind every world-class performance. With limited time with the talent, The Mill shot each athlete on a special five-camera horizontal rig across ten takes, then created CG doubles using Massive and motion capture to populate each environment. The campaign later added spots starring Tom Brady.

To bring those Massive digital doubles closer to camera, The Mill commissioned full 3D head scans of each athlete on set, captured by Travis Reinke at SCANable.