SELECTED WORK / PRODUCTION
2017 Kia Niro “Hero’s Journey” Starring Melissa McCarthy Super Bowl 51 Commercial
- Studio
- MJZ
- Released
- February 2, 2017
- SCANable role
- 3D Body, Facial Expressions and Set Scanning
- Director
- Joost Van Gelder,
- VFX vendor
- The Mill
Kia’s “Hero’s Journey” is the 2017 Super Bowl 51 commercial starring Melissa McCarthy as a would-be eco-hero saving the planet in the Kia Niro. Directed by Joost Van Gelder for MJZ with visual effects by The Mill, the spot sends McCarthy racing to rescue whales, trees, ice caps and rhinos — with hilariously disastrous results. She is launched into the side of a ship, chopped down mid-tree-hug, plunged into an icy ocean and trampled by stampeding rhinos, yet her hero spirit never wavers. A for effort!
SCANable captured 3D body scans and facial expression scans of Melissa McCarthy in three different outfits, along with 3D scans of the iceberg set and full body scans of two extras. These photogrammetry-based digital doubles and set assets supported The Mill’s VFX work on the commercial’s stunt-heavy sequences.