2018 Kia Stinger | Steven Tyler Big Game Ad – Feel something again

Kia’s 2018 Super Bowl spot “Feel Something Again” stars rock legend Steven Tyler, who drives the Kia Stinger in reverse — straight back to his 1970s prime. Created by agency David&Goliath, the :60 ad opens at an old abandoned racetrack with “Dream On” playing backwards as Tyler squares off against two-time Formula One and Indianapolis 500 champion Emerson Fittipaldi. Rather than racing forward, Tyler takes the Stinger backwards around the track and steps out as a young rock star at the moment he felt most alive, before the on-screen text delivers the message: “Feel Something Again.”

One of the biggest challenges was authentically re-creating the 25-year-old version of Steven. SCANable’s 3D scanning gave The Mill the data needed to get it absolutely right, earning the glowing approval of Steven, his daughter, friends and a handful of rockers who know him best.