Ford Fusion ‘Instincts’

‘Instincts’ is Ford’s 2016 Fusion commercial from Mill+ and Zubi Advertising, directed by Jeffrey Dates and built around striking CG visuals — including a photo-real CGI car. The Mill’s 3D team worked closely under Dates’ direction to craft a series of visuals representing the driver’s instincts, such as butterflies, goose bumps and flowing hair, with each transition offering an opportunity to change the color of the car. As Dates put it, “it was really important that the emotion of the driver be represented while connecting with the Fusion experience. The thrill and excitement of driving a Ford Fusion can be seen as she feels butterflies as she anticipates driving the car.”

SCANable performed a full 3D body scan of model and actress Stephanie Cordoba, delivering photogrammetry-based digital double data that supported The Mill’s CG work on the spot.