Razer’s #LiveSmarter commercial (2015) pits the Nabu smartband against a world overrun by zombies, directed by Samm Hodges for Animal. With discreet notifications, fitness tracking and band-to-band communication, the spot makes its case that staying alive — whether among the undead or just people who act like them — has never been easier with the Razer Nabu.
SCANable performed 3D scans of 20 zombies, masks, a zombie head, numerous props and several iconic movie sets located at Universal Studios Hollywood. These photogrammetry-based digital assets supported Animal’s CG, crowd placement and visual effects work on the campaign.
