Atlanta Hawks Incorporate 3D Body Scanning Into Latest Court Projection Video

The Atlanta Hawks became the first NBA organization to feature true 3D digital doubles of every player in their court projection intro for the 2016–17 season. Produced by Quince Imaging at Philips Arena using eight 26,000-lumen Barco projectors, the projection-mapping show transforms the court into a surreal visual feast of player images, cityscapes and animated graphics, with layered projection creating the illusion of tiles dropping away beneath the players’ feet.

Working with The Famous Group and director Lauren Fisher, SCANable captured 3D cyber-scans of the roster during the Hawks’ press day in Atlanta, Georgia — Dwight Howard, Dennis Schroder, Kent Bazemore, Kyle Korver, Paul Millsap, Tim Hardaway Jr., Mike Scott, Mike Muscala, Kris Humphries, Jarrett Jack, Deandre Bembry, Thabo Sefalosha, Tiago Splitter, Malcolm Delaney and Edy Tavares. The team captured “hero” poses of each player and action poses of the starters, and the retopologized 3D body scans became the digital doubles seen in the final court projection sequence.