Gatorade Fierce “Slam” Featuring Paul George

Gatorade Fierce “Slam” stars Paul George of the Indiana Pacers in a CG-driven 2014 commercial where a bottle of Gatorade Fierce explodes into action. Blue Gatorade gushes from George’s body as he dominates the basketball court, fakes out a defender gushing red Gatorade, and throws down a triumphant slam dunk — all set to the ONYX track “Slam.” As Gatorade put it, “Fierce is bold, intense, and relentless. When fierce athletes like Paul George are at their best, they are unstoppable.” The spot marked George’s debut campaign as the sports drink’s NBA spokesperson.

SCANable provided on-location cyber scanning services for the production, capturing 3D data that was used to create the computer-generated visual effects seen throughout this visually stunning advertisement in Gatorade’s Fierce campaign.