SELECTED WORK / PRODUCTION
Sony PlayStation: “Greatness Awaits”
- Studio
- MJZ
- Released
- June 9, 2013
- SCANable role
- LiDAR Scanning/Modeling
- Director
- Rupert Sanders
- VFX vendor
- The Mill
‘Greatness Awaits’ is Sony PlayStation’s 2013 commercial directed by Rupert Sanders for MJZ, with visual effects by The Mill and agency BBH. The agency’s first spot for PlayStation follows a hero down the street and around the corner into a world that is all things PlayStation — snippets of easter eggs giving way to a crater where a dragon, F22 Raptors, spaceships, Corvettes, and a host of other game elements come to life. Designed as one continuous camera move with a handheld feel from director of photography Greig Fraser, the spot packed in as many PlayStation games as possible, with production designer Dominic Watkins transforming an empty car park into a PlayStation wonderland and The Mill compositing the massive single shot from thousands of elements.
SCANable provided LiDAR scanning and 3D modeling for the production, delivering point-cloud data of the location used for camera tracking, set extension, and the seamless integration of the spot’s computer-generated worlds.