State Farm ‘Droppin Dimes’ Music Video

‘Droppin Dimes’ is State Farm’s 2016 official music video for Baby Dame Dolla featuring MC Kevin, starring the entire Hooper family and their Good Neighbor from State Farm. Directed by Bryan Buckley for Hungry Man with visual effects by The Mill, the spot takes the insurer’s ad campaign into full music-video territory.

SCANable provided 3D scans of Kevin Love for the campaign, capturing the high-resolution likeness data used in the video’s computer-generated effects.

When the audience knows the athlete

Most digital humans get the benefit of the doubt, because nobody in the audience has studied the real person. A professional athlete gets none of it. Millions of people have watched this face for hours, in close-up, from every angle a broadcast camera can find.

That changes what a likeness capture has to deliver. It is not enough for the geometry to be plausibly human; it has to be recognisably one specific person, at the level of detail where recognition actually happens — the shape of the nose bridge, the set of the ears, the exact width across the cheekbones.

Measured capture is the only method that gets there reliably. Sculpting toward a reference photograph converges slowly and rarely lands, because the errors that break a likeness are smaller than the ones an artist can see.

Diffuse and specular, recorded separately

Skin is not one surface. It has a colour layer beneath and an oily, scattering layer on top, and the two behave completely differently under light.

Photographing a subject conventionally fuses them. The highlights, the shine on the forehead, the specific quality of the studio light — all of it bakes into the texture and follows the asset into every subsequent shot.

Cross-polarized photography separates the two, producing a clean diffuse map alongside the specular response. That is what makes a scan relightable rather than locked to the conditions it was captured in. Our photometric capture work exists for exactly this.

Built once, cut fast

A music video edits at a pace a narrative spot never attempts. Shots are short, angles change constantly, and the same asset may appear in a dozen cuts under a dozen different lighting states.

That rewards a single, thoroughly captured asset over a series of shot-specific fixes. A digital double built from complete data can be re-lit, re-posed and re-framed without going back to source, and it holds together across the whole edit.

Capture happens on the production’s terms. Our Mobile CyberSCAN™ Studios travel to set, so a talent scan takes minutes of an already-booked day rather than a separate one.

See more commercial projects, or read about cyberscanning.