VitaminWater’s ‘Hydrate the Hustle’ commercial featuring Kevin Hart filled the legendary Shrine Auditorium in Los Angeles with a computer-generated crowd. Achieving that scale meant digitally reconstructing both the historic venue and the on-camera talent so the CG audience could blend seamlessly with the live-action footage.
SCANable provided LiDAR/3D laser scans of the Shrine Auditorium along with 3D full-body scans of Kevin Hart and numerous extras, delivering the photogrammetry and laser-scan data used for the spot’s computer-generated crowd population.
