AutoZone’s “Stopping Power” (2014) shows off Duralast Brakes in a way that had never been done before — with MMA champ Chuck Liddell taking them to the edge, and beyond. The Duralast commercial pushes the brakes to their limit as Liddell demonstrates exactly what stopping power means.
SCANable provided full body scanning and LiDAR set scanning on location in a Southern California rock quarry. A detailed, full-color scan of Chuck Liddell was performed in a tent on set, while 3D laser scans of the surrounding quarry were captured for camera tracking use in PFTrack. A 3D wrapped mesh was also delivered for shadow casting, lighting calculation and other computer-generated visual effects by The Mill.
